English: The ITPO logo was designed by eminent Graphic Designer Benoy Sarkar in 1974 for the erstwhile Trade Fair Authority of India. The logo has an interesting depiction of letters T (Trade) and F (Fair). The tone is a fusion of preservation of traditions of Trade and Investments along with modern identity of ITPO. The logo has a universal form. It signifies an authority of India exercising trade through fairs and exhibitions in India and abroad[21]. The emblem has been derived from an inscription on a gold coin belonging to the era of the ancient ruler, Samundragupta( circa 330-380 A.D.) symbolising the zenith achieved in external trade.The vertical and horizontal strokes in the symbol represent life and prosperity.