^Chip E. (interviewee); Hindmarch, Carl (director) (2001). Pump Up The Volume (Television production). القناة الرابعة البريطانية. If you were a DJ in Chicago, if you wanted to have 'the' records, there was only one place to go and that was Importes. This is where Importes was. People come in, they're looking for 'Warehouse music', and we would put, you know, 'As heard at the Warehouse' or 'As played at the Warehouse', and then eventually we just shortened that down to – because people also just in the vernacular, they started saying 'yeah, what's up with that 'House music' – now at this time they were talkin' about the old, old classics, the Salsoul, the Philly classics and such – so we put on the labels for the bins, we'd say 'House music'. And people would start comin' in eventually and just start askin', 'yeah, where's the new House music?'