English: This graph shows the changing usage of ad-blocking software in browsers over over time, based on data from PageFair's 2015 report (http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf). The data plotted is the number of monthly active users, which is estimated from a normalized download count of EasyList. The usage is currently growing at a constant rate of 60 million users per year, and has been doing so since 2013.